HER STORY :
Since her young age, Aline is motivated by a crazy dream : to create her own brand, she studied in ESMOD before launching her company in 2011.
Then, it is in her studio in Lille that she thinks, designs and manufactures all the articles for her future collections. She works alone and by hand to make all the accessories and clothing. For this famous achievement, Aline opted for a specific material: fake fur. A thoughtful choice since fake fur offers the possibility of making high quality pieces, by its imitation of animal fur. In short, it is an ethical choice that allows Aline to offer her clients to be elegant in all circumstances while respecting the animal cause.
She chooses with care all her fabrics and future pattern so that every year they are softer and silkier. Fake fur essentially comes from England and North of France. For clothes, woollen fabric all comes from a business from Roubaix. She created a business based on a fair and local production. No overproduction, practically without sales, no unsold articles or destruction.
HER CONVICTION :
Boldness, passion and creativity allowed her to reach her goal : creating an ethical fake fur brand. First, it was complicated to convince French costumers that fake fur isn’t « cheap ».
This collection was a way to combine passion and conviction. She first thought of her collection and secondly her business, like a merging of esthetic and ethic.
She decided to use fashion as a supplementary way of defending her belief. Her brand is a reflection of Aline : elegant, sensitive, modern and environmentally friendly.
Aline hopes with her brand, to contribute in the abandonment of real fur. It’s not her only way of action. She tries to multiply her presence on exhibition dedicated on animal ethic. She is a volunteer and donor in association defending animals rights.
HER SOURCES :
Aline is inspired by : countries, era, films.. For exemple, muff, one of the most popular accessory of Aline, is no longer sold in shops. She was inspired by Catherine Deneuve’s outfits or Julie Christie in Doctor Jivago. « It’s been years since I was looking for muffs, it’s so elegant and warm, I am delighted I have finally found one ! Thank you ! » A comment from a lady customer.