This article explains how fake fur has become the new norm.

Presentation of the fall-winter 2020/2021 collection

Today, the fashion word is changing. Indeed, we are facing a real awareness that has caused a wave of responsibility and commitment among creators and brands. We notice that more and more creators are turning to an ethical fashion. A lot of designers decide to abandon animal raw materials such as...

What are the alternatives in 2020 to wear fur without animal violence, and the technological advances that this implies?

What is the most reliable way to know if it is fake fur and not real animal fur ? Refer to the labels. Today, many labels, including the labels framed by the One Voice association, guarantee an ethical and responsible fashion in France. That is to say, a cruelty free, animal-friendly fashion....

Recognizing the fake fur of the real one has become a real challenge when you want to buy a garment. How many times have you bought a garment thinking it was ethical, made of fake fur, when it was actually real animal fur ?